Profile   

 

In the year 1990 Kerman Automotive Industries Co. (KAIC) and Daewoo Corporation from South Korea signed a contract for a joint venture under approval by the Government of Islamic Republic of Iran to assemble Daewoo passenger cars at Bam city in Kerman province.

     The assembly plant and its corresponding environment was later titled as Arg-e-jadid (the new monument) of the Special Free Zone area. Subsequently after studies and planning, the foundation of the assembly line complex initiated its activities.
In 1991 as the assembly plant was being established, simultaneously KAIC commenced the imports of CBU vehicles of Espero and Racer models from Daewoo Motor Co.
 For the sales, delivery and after sales services an independent organization was formed in 1992 and incorporated as Modiran Pars Co. (MPC).
In 1996 KAIC and Daewoo Motor Company jointly established Kerman Motor Company which started its activities in the field of assembling Cielo sedan and later on in 1999 Matiz model at Bam assembly plant of Arg-e-jadid in Kerman province.

 
MPC's main  activities included:

  • Marketing and Advertisement
  • Registration and pre-sale of the cars throughout Iran
  • Preparing and initiating the Sales and After Sales Network throughout the country for rendering Guaranty and Warranty services
  • Providing spare parts through import and production   
  • Localization of Special Service Tools and Electronic Scanners for equipping authorized workshops
  • Training technicians  and Employees of workshops of MPC Service Network

With regards to expansion and more specialization of activities for supply of assembly parts and spare parts for after sales, in the year 1997 an organization formed in order to localization, called Kerman Automotive Design and Engineering Company (KADEC) with cooperation and supervision of KAIC.
Modiran Pars Co.  renders Sales, After Sales, Warranty and Guaranty Services for the car owners through its service network covering authorized workshops and dealers all over the country of Iran.
In 2002 simultaneously after the contract signed between Volkswagen of Germany and Khodrosazan Bam Co. For the assembling of V.W. VEHICLES. MPC was assigned for commencing Sales and After Sales of Gol cars through its authorized network. These activities continued till beginning of 2005.
In contract signing ceremony of Gol in Arg-e-jadid in Bam city (Kerman province), Mr. Weibgerber, Volkswagen Member of the Board while referring to MPC operational background as its privilege declared:

" The cars will be sold throughout Iran by an exclusive dealer network owned by Modiran Pars Co. This means that there will be initially over 70 dealers located primarily in Iran's urban centers ready to sell the Gol."

With regards to Islamic Republic of Iran job creation strategy and with cooperation of Iran Management Center of Fuel Consumption & Transportation in the year 2006, by taking advantage of allocated budget of Islamic Republic of Iran government, Modiran Pars Co. delivered more than 2000 units of Karsan Minibus (from Turkey) to customers and then rendered After Sales Services till 2009.
In the year 2008, Kerman Motor Co. commenced the assembly of Lifan brand sedan cars from Lifan Industrial group of China. Later Modiran Pars Co. was assigned to launch the Lifan 520 vehicle in Iran market in the year 2009. The services to Lifan continued till Feb. 2011.
Modiran Pars Co. created direct communication with Sales and After Sales Departments of mother company, dispatched technical and administrative teams to Lifan Company, and gained the required provisions for coordinating its authorized workshops to render Sales and After Sales Services to customers.
By taking advantage of more than 1500 professional personnel active in sales and after sales departments all over Iran, Modiran Pars Company is ready to render its sales and after sales services to different kinds of automobiles including Guaranty, Technical Training Courses (in a 1500 m2 center), Spare Parts Warehousing in Tehran and Arg-e-jadid Special Economic Zone (in more than 15'000 m2 area).

                                                                                                                                                                       

 

© Modiran Pars co. (MPC)