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Profile
In the year 1990
Kerman Automotive Industries Co. (KAIC) and Daewoo Corporation from
South Korea signed a contract for a joint venture under approval by
the Government of Islamic Republic of Iran to assemble
Daewoo passenger cars at Bam city in
Kerman province.
The assembly plant
and its corresponding environment was later titled as Arg-e-jadid (the
new monument) of the Special Free Zone area. Subsequently after studies
and planning, the foundation of the assembly line complex initiated its
activities.
In 1991 as the assembly plant was being established, simultaneously KAIC
commenced the imports of CBU vehicles of
Espero and Racer models from Daewoo Motor Co.
For the sales, delivery and after sales services an independent
organization was formed in 1992 and incorporated as Modiran Pars Co. (MPC).
In 1996 KAIC and Daewoo Motor Company jointly established Kerman Motor
Company which started its activities in the field of assembling
Cielo sedan and later on in 1999
Matiz model at Bam assembly plant of
Arg-e-jadid in Kerman province.
MPC's main
activities included:
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Marketing and
Advertisement
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Registration and
pre-sale of the cars throughout Iran
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Preparing and
initiating the Sales and After Sales Network throughout the country
for rendering Guaranty and Warranty services
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Providing spare
parts through import and production
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Localization of
Special Service Tools and Electronic Scanners for equipping
authorized workshops
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Training
technicians and Employees of workshops of MPC Service Network
With regards to
expansion and more specialization of activities for supply of assembly
parts and spare parts for after sales, in the year 1997 an organization
formed in order to localization, called Kerman Automotive Design and
Engineering Company (KADEC) with cooperation and supervision of KAIC.
Modiran Pars Co. renders Sales, After Sales, Warranty and Guaranty
Services for the car owners through its service network covering
authorized workshops and dealers all over the country of Iran.
In 2002 simultaneously after the contract signed between Volkswagen of
Germany and Khodrosazan Bam Co. For the assembling of V.W. VEHICLES. MPC
was assigned for commencing Sales and After Sales of Gol cars through
its authorized network. These activities continued till beginning of
2005.
In contract signing ceremony of Gol in Arg-e-jadid in Bam city (Kerman
province), Mr. Weibgerber,
Volkswagen Member of the Board while referring to MPC operational
background as its privilege declared:
" The cars will be sold throughout Iran by an exclusive dealer network
owned by Modiran Pars Co. This means that there will be initially over
70 dealers located primarily in Iran's urban centers ready to sell the
Gol."
With regards to Islamic Republic of Iran job creation strategy and with
cooperation of Iran Management Center of Fuel Consumption &
Transportation in the year 2006, by taking advantage of allocated budget
of Islamic Republic of Iran government, Modiran Pars Co. delivered more
than 2000 units of Karsan Minibus (from Turkey) to customers and then
rendered After Sales Services till 2009.
In the year 2008, Kerman Motor Co. commenced the assembly of Lifan brand
sedan cars from Lifan Industrial group of China. Later Modiran Pars Co.
was assigned to launch the Lifan 520 vehicle in Iran market in the year
2009. The services to Lifan continued till Feb. 2011.
Modiran Pars Co. created direct communication with Sales and After Sales
Departments of mother company, dispatched technical and administrative
teams to Lifan Company, and gained the required provisions for
coordinating its authorized workshops to render Sales and After Sales
Services to customers.
By taking advantage of more than 1500 professional personnel active in
sales and after sales departments all over Iran, Modiran Pars Company is
ready to render its sales and after sales services to different kinds of
automobiles including Guaranty, Technical Training Courses (in a 1500 m2
center), Spare Parts Warehousing in Tehran and Arg-e-jadid Special
Economic Zone (in more than 15'000 m2 area).
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